"To be the leader and innovator of the Japanese food and beverage business for the quality of life and wellness of the new generation.”
Maintain the quality of production and service of the
restaurant, bakery and health beverage businesses; as
well as maintaining the popularity of ‘Oishi’ products
among the customers, and give priority to the standards
of the product manufacturing and operation.
Select quality raw materials that bring the highest
customer’s satisfactory, in order to be well recognized
in both local and overseas markets.
Improve the production process continuously by using
modern technology in the production as wel as the
research and development of products.
Increase the effectiveness of the production and the
Company’s competitiveness, in terms of the price
and quality, against the competitors in the local and
overseas market. This will help push the Thai economic
forward to its growth.