The Company continues to drive growth and strives to be leading
F&B company in ASEAN region. In order to strengthen the
capital structure of international subsidiaries, share capital of
Oishi International Holdings Limited and Oishi F&B (Singapore)
Pte. Ltd. have been increased by HKD 2,300,000 and SGD
380,000 respectively with main objectives to invest in newly
issued shares in Oishi Myanmar Limited (“OML”), a subsidiary in
Myanmar. The proceeds will strengthen OML’s working capital
and serve as a solid platform for any future business expansion
opportunities of Shabushi restaurant in Myanmar.
In additions, the Company also had important developments in
each business segment as follow;
1. Restaurant Business
In 2016, the Company has developed and elevated the products
and services of the restaurant brands operated by Oishi group
of companies. These significant developments include:
1. Organizing of special food festival “Phuket Lobster
Festival 2016” by Oishi Grand restaurant during the
National Mother Day’s festival using the Phuket
Lobsters as ingredients in variety dishes served at
special prices. Since Phuket Lobsters are very popular
ingredients in Phuket province, this campaign got positive
feedback from customers. This festival is also beneficial
in promoting and advertising Phuket Lobster broadly
2. Organizing of special food festivals throughout the year
by Oishi Buffet restaurants. The consumers could taste
various popular Japanese dishes. For instance “Maki
Festival” serving Super Maki, the special fusion dish
served with all senses of deliciousness and new menu
“Cheese Lava Teppanyaki” which is the superb combination
of Japanese hot plate dish (Teppanyaki) and cheese.
3. Implementing of the plan for the improvement of
services in Shabushi restaurants under the concept
“Shabushi and So Much More” which focuses on the
quality and variety of menus and impressive services.
4. Launching of new menu “Nabe” or the Japanese hot pot
with the rotation of new dishes every 2 months to create
various experiences to the consumers, resulting in very
positive consumer feedback.
2. Ready to Cook and Ready to Eat Business
In 2016, as the Company’s business is manufacturing and
distributing food products in Fast-moving consumer goods
segment, the continued development of the products is
necessary. This includes the improvement of product variety,
taste, forms and packaging design. The details of which are
1. Launching new line of sandwich products i.e. hot baked
sandwiches. Based on the consumer research, this
product line has a potential to grow continuously. The
distribution channels for these products are Family Mart,
the convenience store having its branches located
throughout the country.
2. Launching of “Oishi Gyoza Assorted Flavors”, the
innovative sell of gyoza consisting of 5 flavors i.e.
yakiniku pork, chicken, shrimp, pork and seaweed, and
takoyaki pork in one package distributing in 7-Eleven
shops throughout the country.
3. Launching of “Oishi Sandwich Plus”, the whole wheat
recipe sandwiches having the target group of health
conscious consumers in response to the modern clean
4. Launching of “Oishi OPAN”, the panda-shaped bread
with sauce in the package for the consumers to
decorate the panda bread as imagined, having the
target group of the children who love painting,
distributing in 7-Eleven shops throughout the country.
5. Expanding product line of frozen food i.e. ramen
products in response to the consumers’ preference in
Japanese-style noodles distributed in hypermarket
In 2016, the Company has continually developed and launched
new products, including the launch of new flavors and refreshed
packaging design to attract teen target, and expanded
distribution coverages into new countries as following;
1. Launching of new products “Oishi Green Tea Kyoho Grape
Flavor”, the innovative chewable green tea which receives
positive feedback from consumers, “Oishi Green Tea Sakura
Strawberry Flavor”, distributed in November 2016 with the
new packaging innovation that change its color according to
the temperature in response to the need of the green tea
lover consumers to enjoy the new innovative experience.
2. Expanding the distribution coverages into new countries i.e.
France and the United Arab Emirates.
Established Oishi Group Limited Liability Company in
the Socialist Republic of Vietnam to support future
international expansion opportunities
Opened additional Shabushi restaurant in Yangon,
Myanmar at Junction Square Shopping Centre
Launched new product flavor “Oishi Kabusecha Low
Sugar” targeting health conscious consumers who
also enjoy premium tea
Launched “Oishi Watermelon” as limited edition
during summer period only
Added new RTD tea SKU size “Oishi Green Tea in
Upgraded size and package of “Oishi Fruito” from
350 ml to 380 ml
Invited special guest, “Hiroyuki Sakai”, the famous
Iron Chef from Japan to create special menus for
customers at “Oishi Buffet” throughout the year
Launched new sandwich products “Oishi Trendy
Roll” available in convenient stores channel
Launched new flavors of “Oishi Gyoza” including
Spicy Seafood, Pork & Basil, Yakiniku Pork
Launched new product line of frozen food “Oishi
Bento” in different flavors to explore new markets
including Spicy Pork with rice, Pork in Japanese
sauce and Teriyaki Chicken distributed in
hypermarket and supermarket
Established domestic and international
subsidiaries to support expansion plans as
follows; Oishi Snack Co., Ltd.in Thailand, Oishi
F&B (Singapore) Pte. Ltd. ("OSPL") in Singapore,
Oishi Myanmar Limited ("Oishi Myanmar") in the
Republic of the Union of Myanmar ("Myanmar")
Opened up new Shabushi branch at Yangon
and Mandalay in the Republic of the Union of
On May 9, 2014, OSPL incorporated Oishi Myanmar Limited ("Oishi Myanmar") in the Republic of the Union of Myanmar
("Myanmar") to support food business expansions in Myanmar. OSPL held 55% interest and CM Foods Company Limited, a company in Myanmar, held 45% interest in Oishi Myanmar.
Launched new style sandwich, OISHI Trendy
Sandwich which includes Chicken Ham & Cheese,
Tuna Caesar Salad and Alaska Crabsticks & Ebiko
flavours for distribution through Lotus Express
Lauched new products including "Oishi Kabusecha"
a premium sugar-free green tea, "Oishi O-Herb"
genuine herbal drinks with three flavours namely
Honey-Ginseng, Lotus Root-Red in March and
Tamarindo in November, all flavours available in
250ml. and 380ml. SKUs and alsolaunched
"Oishi Tokyo Banana" ready to drink milk tea.
Cold Aseptic Filling project 3rd line at Navanakorn
Industrial Estate was commercial run in December.
Cold Aseptic Filling project 2nd line at Wung-Muang disctrict, Saraburi province was commercial run
Re - launched Fruito with 3 new flavors "Strawberry and Melon", "Lemon and Berry" and "Green
apple and White grape"
Launched new flavor of green tea "Lychee"
Re-launched "Oishi Matcha Latte"
Launched new flavor of sandwich break and fast "Japanese Roast Pork and Cheese"
Launched new product of gyoza "Tagoyaki"
Opened new central kitchen at Ban-Bueng district, Saraburi province in October
Got approval from BOI board for four projects at Navanakorn Industrial Estate and Wung-Muang
distric, Saraburi province.
Launched crispy fried seaweed "Onori"
New packaging design of green tea UHT with "One Piece" characters
Opened up new restaurant brand "Kakashi" under QSR format ( Quick Service Restaurant), serving
Japanese rice with various toppings
The company received an additional BOI privilege for Cold Aseptic Filling project 2nd line
Launched green tea in returnable bottle
Launched new green tea with juices "Fruito"
Launched first ever sparkling green tea in can
Opened new restaurant brand "Nikuya", Japanese-style yakiniku buffet.
New Green Tea flavors were launched, i.e., Goji Berry
Additional lands were acquired, now the company owns 61.5 rais
The company received two additional BOI privileges, one for the Cold Aseptic Filling project and
another one for the UHT project.
Opened Kazokutei, the Udon and Soba franchise restaurant from Osaka
Amino OK was rebranded as Amino Plus
Oishi launched a new RTD product, namely "Coffio".
Thai Beverage PCL became Oishi's biggest shareholder
Oishi Black Tea was launched
Amata Nakorn plant started its operation in June 2006
Produced and distributed fruit juice with Amino under the name "Amino OK"
Started trading in SET under the name "OISHI" on August 25, 2004
"Oishi Grand" was opened at Siam Discovery
Operated new central kitchen at Nawanakorn factory producing food and beverage products to
support sales at Oishi restaurants
"Oishi Green Tea" was launched
Started Japanese buffet shabu/kaiten style under the brand "Shabushi"
Started Japanese noodle restaurant operation Oishi Ramen
Started Japanese restaurant operation under the brand "Oishi" on September 9,1999