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Vision & Mission

Vision

"To be the leader and innovator of the Japanese food and beverage business for the quality of life and wellness of the new generation.”

Mission

  • Maintain the quality of production and service of the restaurant, bakery and health beverage businesses; as well as maintaining the popularity of ‘Oishi’ products among the customers, and give priority to the standards of the product manufacturing and operation.
  • Select quality raw materials that bring the highest customer’s satisfactory, in order to be well recognized in both local and overseas markets.
  • Improve the production process continuously by using modern technology in the production as wel as the research and development of products.
  • Increase the effectiveness of the production and the Company’s competitiveness, in terms of the price and quality, against the competitors in the local and overseas market. This will help push the Thai economic forward to its growth.