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Company Milestone

  • The Company continues to drive growth and strives to be leading F&B company in ASEAN region. In order to strengthen the capital structure of international subsidiaries, share capital of Oishi International Holdings Limited and Oishi F&B (Singapore) Pte. Ltd. have been increased by HKD 2,300,000 and SGD 380,000 respectively with main objectives to invest in newly issued shares in Oishi Myanmar Limited (“OML”), a subsidiary in Myanmar. The proceeds will strengthen OML’s working capital and serve as a solid platform for any future business expansion opportunities of Shabushi restaurant in Myanmar.
    In additions, the Company also had important developments in each business segment as follow;
    Food Business
    1. Restaurant Business

    In 2016, the Company has developed and elevated the products and services of the restaurant brands operated by Oishi group of companies. These significant developments include:

    1. Organizing of special food festival “Phuket Lobster Festival 2016” by Oishi Grand restaurant during the National Mother Day’s festival using the Phuket Lobsters as ingredients in variety dishes served at special prices. Since Phuket Lobsters are very popular ingredients in Phuket province, this campaign got positive feedback from customers. This festival is also beneficial in promoting and advertising Phuket Lobster broadly among consumers.

    2. Organizing of special food festivals throughout the year by Oishi Buffet restaurants. The consumers could taste various popular Japanese dishes. For instance “Maki Festival” serving Super Maki, the special fusion dish served with all senses of deliciousness and new menu “Cheese Lava Teppanyaki” which is the superb combination of Japanese hot plate dish (Teppanyaki) and cheese.

    3. Implementing of the plan for the improvement of services in Shabushi restaurants under the concept “Shabushi and So Much More” which focuses on the quality and variety of menus and impressive services.

    4. Launching of new menu “Nabe” or the Japanese hot pot with the rotation of new dishes every 2 months to create various experiences to the consumers, resulting in very positive consumer feedback.

    2. Ready to Cook and Ready to Eat Business

    In 2016, as the Company’s business is manufacturing and distributing food products in Fast-moving consumer goods segment, the continued development of the products is necessary. This includes the improvement of product variety, taste, forms and packaging design. The details of which are as follows:

    1. Launching new line of sandwich products i.e. hot baked sandwiches. Based on the consumer research, this product line has a potential to grow continuously. The distribution channels for these products are Family Mart, the convenience store having its branches located throughout the country.

    2. Launching of “Oishi Gyoza Assorted Flavors”, the innovative sell of gyoza consisting of 5 flavors i.e. yakiniku pork, chicken, shrimp, pork and seaweed, and takoyaki pork in one package distributing in 7-Eleven shops throughout the country.

    3. Launching of “Oishi Sandwich Plus”, the whole wheat recipe sandwiches having the target group of health conscious consumers in response to the modern clean eating trend.

    4. Launching of “Oishi OPAN”, the panda-shaped bread with sauce in the package for the consumers to decorate the panda bread as imagined, having the target group of the children who love painting, distributing in 7-Eleven shops throughout the country.

    5. Expanding product line of frozen food i.e. ramen products in response to the consumers’ preference in Japanese-style noodles distributed in hypermarket

    Beverage Business

    In 2016, the Company has continually developed and launched new products, including the launch of new flavors and refreshed packaging design to attract teen target, and expanded distribution coverages into new countries as following;

    1. Launching of new products “Oishi Green Tea Kyoho Grape Flavor”, the innovative chewable green tea which receives positive feedback from consumers, “Oishi Green Tea Sakura Strawberry Flavor”, distributed in November 2016 with the new packaging innovation that change its color according to the temperature in response to the need of the green tea lover consumers to enjoy the new innovative experience.

    2. Expanding the distribution coverages into new countries i.e. France and the United Arab Emirates.


  • Established Oishi Group Limited Liability Company in the Socialist Republic of Vietnam to support future international expansion opportunities
    Opened additional Shabushi restaurant in Yangon, Myanmar at Junction Square Shopping Centre
    Launched new product flavor “Oishi Kabusecha Low Sugar” targeting health conscious consumers who also enjoy premium tea
    Launched “Oishi Watermelon” as limited edition during summer period only
    Added new RTD tea SKU size “Oishi Green Tea in 800 ml”
    Upgraded size and package of “Oishi Fruito” from 350 ml to 380 ml
    Invited special guest, “Hiroyuki Sakai”, the famous Iron Chef from Japan to create special menus for customers at “Oishi Buffet” throughout the year
    Launched new sandwich products “Oishi Trendy Roll” available in convenient stores channel
    Launched new flavors of “Oishi Gyoza” including Spicy Seafood, Pork & Basil, Yakiniku Pork
    Launched new product line of frozen food “Oishi Bento” in different flavors to explore new markets including Spicy Pork with rice, Pork in Japanese sauce and Teriyaki Chicken distributed in hypermarket and supermarket

  • Established domestic and international subsidiaries to support expansion plans as follows; Oishi Snack Co., Ltd.in Thailand, Oishi F&B (Singapore) Pte. Ltd. ("OSPL") in Singapore, Oishi Myanmar Limited ("Oishi Myanmar") in the Republic of the Union of Myanmar ("Myanmar")
    Opened up new Shabushi branch at Yangon and Mandalay in the Republic of the Union of Myanmar
    On May 9, 2014, OSPL incorporated Oishi Myanmar Limited ("Oishi Myanmar") in the Republic of the Union of Myanmar ("Myanmar") to support food business expansions in Myanmar. OSPL held 55% interest and CM Foods Company Limited, a company in Myanmar, held 45% interest in Oishi Myanmar.
    Launched new style sandwich, OISHI Trendy Sandwich which includes Chicken Ham & Cheese, Tuna Caesar Salad and Alaska Crabsticks & Ebiko flavours for distribution through Lotus Express outlets.
    Lauched new products including "Oishi Kabusecha" a premium sugar-free green tea, "Oishi O-Herb" genuine herbal drinks with three flavours namely Honey-Ginseng, Lotus Root-Red in March and Tamarindo in November, all flavours available in 250ml. and 380ml. SKUs and alsolaunched "Oishi Tokyo Banana" ready to drink milk tea.
    Cold Aseptic Filling project 3rd line at Navanakorn Industrial Estate was commercial run in December. 28

  • Cold Aseptic Filling project 2nd line at Wung-Muang disctrict, Saraburi province was commercial run in March
    Re - launched Fruito with 3 new flavors "Strawberry and Melon", "Lemon and Berry" and "Green apple and White grape"
    Launched new flavor of green tea "Lychee"
    Re-launched "Oishi Matcha Latte"
    Launched new flavor of sandwich break and fast "Japanese Roast Pork and Cheese"
    Launched new product of gyoza "Tagoyaki"
    Opened new central kitchen at Ban-Bueng district, Saraburi province in October
    Got approval from BOI board for four projects at Navanakorn Industrial Estate and Wung-Muang distric, Saraburi province.
  • Launched crispy fried seaweed "Onori"
    New packaging design of green tea UHT with "One Piece" characters
    Opened up new restaurant brand "Kakashi" under QSR format ( Quick Service Restaurant), serving Japanese rice with various toppings
    The company received an additional BOI privilege for Cold Aseptic Filling project 2nd line
    Launched green tea in returnable bottle
  • Launched new green tea with juices "Fruito"
    Launched first ever sparkling green tea in can
    Opened new restaurant brand "Nikuya", Japanese-style yakiniku buffet.
  • New Green Tea flavors were launched, i.e., Goji Berry
    Additional lands were acquired, now the company owns 61.5 rais
    The company received two additional BOI privileges, one for the Cold Aseptic Filling project and another one for the UHT project.
  • Opened Kazokutei, the Udon and Soba franchise restaurant from Osaka
    Amino OK was rebranded as Amino Plus
  • Oishi launched a new RTD product, namely "Coffio".
    Thai Beverage PCL became Oishi's biggest shareholder
  • Oishi Black Tea was launched
  • Amata Nakorn plant started its operation in June 2006
  • Produced and distributed fruit juice with Amino under the name "Amino OK"
  • Started trading in SET under the name "OISHI" on August 25, 2004
    "Oishi Grand" was opened at Siam Discovery
  • Operated new central kitchen at Nawanakorn factory producing food and beverage products to support sales at Oishi restaurants
    "Oishi Green Tea" was launched
  • Started Japanese buffet shabu/kaiten style under the brand "Shabushi"
  • Started Japanese noodle restaurant operation Oishi Ramen
  • Started Japanese restaurant operation under the brand "Oishi" on September 9,1999